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SPOTLIGHT ON...BRAD ROTH AND MARK FELDSTEIN
CO-PRESIDENTS, STUN CREATIVE
11/25/03
FROM
MEDIA WEEK
By
A.J. Frutkin
Sci
Fi Channel last week began the big buildup to its highly anticipated
alien-abduction miniseries, Taken, with the sneak preview Inside
Taken. Produced by Los Angeles – based Stun Creative,
the behind-the-scenes project itself can claim miniseries status
as it runs in seven parts ending Dec. 14. It’s also one
of the most coveted TV promo gigs this season. Taken will be
TV’s largest miniseries ever, spanning 20 hours in 10
two-hour installments starting Dec.2. And its executive producer
is none other than Steven Spielberg.
"I
think what separates us from other shops is that everything
we do is different."
But for Stun Creative co-presidents Mark Feldstein and brad
Roth, landing the plum assignment was more than just a feather
in their cap. It underscores the promo shop’s continuing
move toward creating full-length programming. “We see
ourselves as content creators – period,” Feldstein
says. “Whether it’s a 30-second image campaign or
a half-hour series, we’re always flexing different muscles.”
The pair launched Stun in 2000 as an offshoot of MoPo Entertainment,
the production company owned by syndicated talk-show host Maury
Povich, where Feldstein was a vp of creative affairs. At the
time, Roth was creative director at Discovery Communications’
Travel Channel. When he hired MoPo to produce a series of promos
for the network, he and Feldstein became fast friends, ultimately
persuading Povich to finance their idea for a content development
company.
Expanding an impressive client list that includes Showtime,
Travel Channel and TV Land, Feldstein and Roth recently struck
a series development deal with MTV and are looking to turn a
short film they produced starring Chris Elliot into a feature
film.
Though Stun has been focusing more effort on long-form projects,
its core business remains advertising and promotion, which Roth
says makes for a fun mix of projects. “I think what separates
us from other shops is that everything we do is different,”
he adds. “We never want to be predictable.”
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