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STUN CREATIVE PUTS A SPIN ON UPFRONTS FOR TV LAND AND NICK AT NITE
4/04
PRESS RELEASE
By Dara Barton
Cable Network Turns to Pop Culture Experts for Third Upfront
NEW YORK — Stun Creative, the award-winning advertising agency that specializes in on-air promotion for cable networks and syndication studios, completed work on TV Land and Nick at Nite’s 2004 upfront sales presentation starring Danny DeVito. This is the third time in four years that Stun has produced the cable network’s upfront.
TV Land and Nick at Nite chose Stun for its unique pop culture sensibility and creativity. This year, actor, director and producer Danny DeVito stars in the presentation alongside his wife Rhea Perlman of “Cheers” fame, legendary comic actor Tim Conway from the “Carol Burnett Show” and Alfonso Ribeiro from the hit ‘90s sitcom “The Fresh Prince of Bel Air.” Christopher Lloyd also appears, joining fellow “Taxi” alum DeVito in a brief special appearance.
"Bringing together Danny DeVito, Rhea Perlman, Alfonso Ribeiro and Tim Conway - four of the most beloved performers from our talent roster - is a huge testament to the power of our brands,” said Kim Rosenblum, executive vice president of marketing, TV Land/Nick at Nite. “And having Stun thread together a top shelf presentation tape with a foothold in contemporary culture is a huge win in expressing the power of classic TV to our advertisers."
In previous years, Stun’s upfronts for the cable network have included a rap video starring Tony Randall and Mr. T, which won Best in Show at the 2001 International Promax Convention, and a spoof of Madonna’s 2000 “Music” video starring Roseanne Barr. Also featured in the 2002 presentation were “The Jeffersons’” Sherman Helmsley, “Laverne and Shirley’s” Cindy Williams and Adam West from the classic campy 1960 series, ”Batman.”
“Every year we have a blast producing these presentations for TV Land and Nick,” said Mark Feldstein, co-president of Stun Creative. “Who wouldn’t kill for the chance to work with the classic characters we all grew up watching?”
“It’s such a great collaboration,” added co-president Brad Roth. “Not to mention, we really get to flex our creative muscle.”
By combining an irreverent spin on pop culture with a cavalcade of beloved personalities from classic TV sitcoms, Feldstein and Roth have taken the upfront from traditional salesmanship and branding into unconventional territory — entertainment. This approach is what appealed most to the folks at TV Land and Nick at Nite.
"We are in the brand business,” said Rosenblum. "It's not just about acquiring shows, but packaging them and branding them with a smart, relevant point of view. Great shows with great packaging is the formula that works on air, and breaks through on Madison Avenue."
About TV Land/Nick at Nite
Now seen in over 82 million U.S. homes, TV Land's program mix features popular dramas, sitcoms, westerns, Retromercials® and a TV-referential interstitial environment, all programmed with a specific audience in mind - the first generation of Americans to grow up watching television and features all time classic hits like All In The Family, I Love Lucy, The Andy Griffith Show, Bewitched and I Dream of Jeannie.
About Stun Creative
Launched in August 2000, Stun Creative is an advertising agency that specializes in on-air promotion for cable networks and syndication studios, co-founded by Feldstein and Roth. Stun’s clients include: Showtime Networks, Disney Studios, Travel Channel, TV Land, Universal Television, BBC America, Fine Living, TBS, SOAPnet, VH1 and ESPN Classic. Stun Creative is a division of Maury Povich’s MoPo Entertainment.
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