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STUN CREATIVE PRODUCES "RADICAL SABBATICAL" FOR FINE LIVING NETWORK
4/14/04
PRESS RELEASE
By Iris Roe, Brent Marcus
Award-Winning Advertising Agency Continues Expansion into Broadcast Industry
LOS ANGELES — Stun Creative, the award-winning advertising agency that specializes in on-air promotion for cable networks and syndication studios, announced today that it has been chosen to produce the fourth season of “Radical Sabbatical,” a reality series on the FINE LIVING Network.
Each episode of “Radical Sabbatical” follows an individual over a four-month period as he or she quits their job in pursuit of a lifelong dream. Stun Creative, headed by co-presidents Brad Roth and Mark Feldstein, has been brought on to completely re-vamp the show’s format. Instead of simply a “look back” as was done in the past, the new season will follow individuals as they actually leave their current jobs and embark on a new life path. For example, cameras may follow an accountant who is quitting his job of ten years to become a hang gliding instructor. Sometimes these ventures will be a success, other times the subjects will absolutely regret their decisions – either way, the outcome is completely unknown. In addition to the subject’s testimonials, the show includes interviews from the subject’s friends and family as well as excerpts from the subject’s personal “video diary.”
“At some point, everyone has thought of ditching their job and trying something completely new,” said Feldstein. “Our cameras are tagging along with those who are actually brave enough to do it.”
“We’re extremely excited to have Stun on board for ‘Radical Sabbatical’,” says Stephanie Eno, director of programming and production at FINE LIVING. “They’re bringing a whole new perspective to the show, and shaking things up with their creative ideas.”
The FINE LIVING project represents a further expansion into the broadcast and content development industry for Stun Creative. In recent years, Stun has developed short films and television series, including executive producing “Inside Taken,” an hour long behind-the-scenes special for Steven Spielberg’s award-winning miniseries, “Taken.” Currently, Stun has several other shows in development including a new series at VH1, in addition to “Radical Sabbatical.”
“Although the bread and butter of our business is broadcast promotion, we’ve made a natural evolution into content development,” said Roth. “This new version of ‘Radical Sabbatical’ will be an example of how unpredictable and gripping reality TV can be.”
For more information about “Radical Sabbatical,” please visit www.fineliving.com
About FINE LIVING
FINE LIVING Network offers 100% original lifestyle programming that inspires and empowers people to live life like they mean it. Now with distribution in more than 20 million homes, it is the ultimate resource for people looking to pursue their passions, realize their dreams and maximize their precious free time. Covering five lifestyle areas — Adventure, Favorite Things, Transport, Personal Space and Every Day — FINE LIVING is an authoritative and entertaining source that simplifies the myriad of options for living a balanced and satisfying life. FINE LIVING launched in March 2002 along with its award-winning companion website FineLiving.com, a robust interactive resource that enhances the television experience. In April 2003, FINE LIVING was named Best New Company by The American Business Awards.
FINE LIVING is the fourth in a series of major brands from Scripps Networks that includes Home & Garden Television, Food Network and DIY — Do It Yourself Network.
About Stun Creative
Launched in August 2000, Stun Creative is an advertising agency that specializes in on-air promotion for cable networks and syndication studios, co-founded by Feldstein and Roth. Stun’s current clients include: Showtime Networks, Disney Studios, Travel Channel, TV Land, Universal Television, BBC America, FX Networks, FINE LIVING, 20th Television, SOAPnet, VH1 and ESPN Classic. Stun Creative is a division of Maury Povich’s MoPo Entertainment and is based in Los Angeles.
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